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SEO Basics: Authority as a Ranking Factor

Your site MUST provide ORIGINAL and quality content. The VOLUME of this content must EXPAND on a weekly basis and should be updated over the years. Make sure to have at least 800 words (per post or new page) with the aim of becoming an authority on the given topic and/or keywords that you are aiming to rank for.

Important: This is not a “rule for all situations.” Rather, it is the standard way to rank well and HOLD your ranking over time. There are some cases where what is needed is NOT so much to expand your work but rather to UPDATE and IMPROVE your existing work. Examples include GOING BACK to a page and correcting typos, adding good PDF Google Scholar sourced links that validate what you are saying, and any other tweak that is useful for the overall quality of your content.

Remember that LINKS were first viewed by search engines as a means to RECOMMEND and/or VOTE for content.

Being an “authority” also implies that after a certain amount of time you must start the research over again and see what is NEW on your topic. Then add external links and UPDATE your own content. 

One known and proven way to go is to use a good navigation structure per topic leading to topic details and then providing external (generally good links found on Google Scholar) PDF links which further define and validate your content.


This made in Palo Alto guide to basic SEO was last updated 01/07/19 by Ardan Michael Blum - CEO at A. Blum Localization Services. 

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